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10
Oct
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How Scholarly Societies and Publishers Champion Patient Safety

Patient safety focuses on preventing, reducing, and analyzing errors and avoidable harms. Given that poor patient care is among the ten leading causes of death and disability worldwide, WHO considers patient safety a global concern. By curating the scientific literature and ensuring its quality, academic publishers have a central role in advancing the scientific frontier. […]
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11
Jul
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Five Questions Academic Publishers and Societies Have About Threads: The Latest Twitter Alternative

In today’s fast-paced social media landscape, it’s crucial for marketing professionals in academic publishing to stay ahead of the curve. Enter Threads, a social media platform launched on July 6, 20233, by the social media giant Meta (which owns Facebook and Instagram). Threads offers unique features that can revolutionize the way academic publishers connect with […]
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05
May
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From Goals to Execution: How Research Publishers and Societies Can Align Social Media and Organizational  Goals

Type in “social media strategy” into the search engine of your choice and you will be greeted with innumerable articles on why businesses need a social media strategy. However, you will find fewer on why scholarly publishers, universities, and research societies need one. More crucially, there are scant details on implementing a social media strategy […]
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20
Apr
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Creating and Promoting Relevant and Powerful Content on WeChat: A Comprehensive Guide for Research Publishers and Societies Trying to Build a Presence in China

  As Western research publishers focus on building a presence in China, they are increasingly paying attention to Chinese social media platforms, especially WeChat. WeChat plays a critical role in the daily life of over 1.2 billion active users, including Chinese academics. Researchers in China rely heavily on WeChat for two reasons. First, in the […]
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18
Apr
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The Importance of Storytelling in Brand Building for Research Societies

Digital transformation has changed the way researchers, publishers, and research societies use new-age media to be seen, heard, and acknowledged. Brand building for a research society involves creating and promoting a strong brand identity and reputation via a strategic and consistent approach. As a part of this strategy, brand storytelling uses a compelling narrative that […]
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07
Feb
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WeChat’s Business Version WeCom: An Introduction for Societies, Journals, and Publishers Entering China

China will be one of the most active markets for the scientific research industry in the next five years, according to the Report on Market Foresight Analysis and Future Investment Strategy of China’s Scientific Research Industry (2022-2027). Consequently, many international publishers and societies are making efforts to expand their presence in China. However, it is […]
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