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Cactus Communications (CACTUS), a science communication and technology company, has partnered with Cassyni, the leading platform for delivering research seminars...

Academic journals and publishers play a vital role in fostering a vibrant and inclusive scholarly community. By actively encouraging diversity...

In today’s fast-paced social media landscape, it’s crucial for marketing professionals in academic publishing to stay ahead of the curve....

A brand persona can be defined as a “composite sketch of a key segment of your audience.” Personas are generalized...

As authors are increasingly required to publish open access, journals too are prioritizing author experience to attract high-quality research, retain...

The academic publishing market in China is developing quickly but is still in a growth phase. This provides tremendous opportunities...

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