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30
Jan
By

Using Weibo to Build Your Presence in China: An Introduction for Research Societies, Publishers, and Universities

As the world’s second-largest economy and a leading force in scientific research, China is an attractive market for Western publishers and societies. However, building a presence in China can be challenging, especially when navigating the country’s unique social media landscape. This article introduces Weibo, one of China’s most popular social media platforms, and provides tips […]
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04
Dec
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Five Key Digital Marketing Trends in China That Western Academic Publishers Need to Know

China has become the world’s largest producer of research papers, accounting for almost a fifth of the global share, and accounts for more than 25% of the world’s most cited papers. International publishers are keen to enter the Chinese market early and understand that utilizing digital marketing resources is essential to their success. According to […]
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06
Nov
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China National Knowledge Infrastructure (CNKI): A Vital Player in China’s Research Landscape

Lately, China has been making significant strides across various research domains, catching the eye of Western publishers and academic societies. However, grasping the intricacies of China’s research environment and its key players can be a bit of a challenge. In this article, we’re here to introduce you to CNKI (China National Knowledge Infrastructure), an integral […]
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20
Sep
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How Culture Shapes Academia in China: A Guide for Western Publishers and Journals

With the continuous advancement of China’s scientific research capabilities in recent years, there’s been a growing interest, both domestically and abroad, in China’s scientific research landscape. Many Western publishers, academic journals, research societies, and universities are enthusiastic about forging connections and collaborations with the Chinese academic community. In this article, we’ll delve into the nuances […]
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23
Jun
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The Digital Development of China’s Academic Publishing Industry

The academic publishing market in China is developing quickly but is still in a growth phase. This provides tremendous opportunities for international publishers and societies to expand their international presence, diversify their revenue streams, etc. Currently, the Chinese research ecosystem boasts an increasing number of internationally recognized scientists producing high-quality research. (For example, in 2022, […]
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20
Apr
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Creating and Promoting Relevant and Powerful Content on WeChat: A Comprehensive Guide for Research Publishers and Societies Trying to Build a Presence in China

  As Western research publishers focus on building a presence in China, they are increasingly paying attention to Chinese social media platforms, especially WeChat. WeChat plays a critical role in the daily life of over 1.2 billion active users, including Chinese academics. Researchers in China rely heavily on WeChat for two reasons. First, in the […]
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