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09
Jan
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How universities can develop a patenting culture

Universities produce innovations that not only advance humanity, but also serve as unique business opportunities. For example, the Massachusetts Institute of Technology (MIT) formed 27 startup companies and received $82.7 million in licensing revenue from its discoveries in 2022 alone. Patenting provides opportunities to generate revenue, advance further research, and improve your institution’s reputation as […]
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14
Nov
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Streamlining the Open Access Publication Process: 9 Ways Research Publishers Can Support Authors

OA policies are increasingly being mandated by many academic organizations and OA publications are still showing strong growth. Many researchers are publicly supportive of OA, but have reported barriers to putting their work in OA publications, citing issues such as article processing charges (APCs) and the perceived legitimacy of OA publishing. Publishing is already a […]
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13
Sep
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Content Marketing in Research Publishing: An Introduction

Content marketing has become a vital element of promoting any brand. Briefly, content marketing is a strategic approach to creating and distributing engaging content to attract and retain a clearly defined audience and ultimately drive profitable customer action. Recently, universities have been effectively using content marketing strategies to meet their organizational goals. Academic publishers are […]
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08
Aug
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Communicating research on indigenous peoples: The role of journals and publishers

Taken strictly, the term “indigenous peoples” means the original inhabitants of a given area, though it is commonly used to mean people living in their ancestral area who have maintained traditional customs and culture from before contact with colonizing cultures. The Indigenous peoples of the world have rich cultures, languages, histories, and knowledge systems that […]
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05
May
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From Goals to Execution: How Research Publishers and Societies Can Align Social Media and Organizational  Goals

Type in “social media strategy” into the search engine of your choice and you will be greeted with innumerable articles on why businesses need a social media strategy. However, you will find fewer on why scholarly publishers, universities, and research societies need one. More crucially, there are scant details on implementing a social media strategy […]
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21
Feb
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How Societies are Contributing to Multilingual Science

English is undoubtedly the lingua franca of academic communication. Greek, Latin, Arabic, French, and German have each previously enjoyed this status, but none became so deeply entrenched as English. In fact, English is so pervasive in science and academia in many countries that English-language papers outnumber those published in the native language. For example, English-language […]
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