Launching the Insights XChange Podcast: Conversations Shaping Academia

We’re thrilled to introduce a brand-new podcast series that’s set to revolutionize how you engage with academic research and publishing. Meet the Insights XChange Podcast, proudly presented by Cactus Communications (CACTUS). Hosted by Nikesh Gosalia, President of Global Academic and Publisher Relations, this podcast features captivating interviews and insights from industry experts. Why Listen? In […]
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AI in Peer Review—What Works and What Doesn’t? An Interview with Dr Marie Soulière

Artificial intelligence (AI) tools like GPT3 have already revolutionized content creation, impacting how researchers create scientific content. Will AI transform peer review too? In the video below on the use of AI for manuscript evaluation, Shivanee Shah, Head of Content, Impact Science, chats with Dr Marie Soulière, Senior Publishing Manager, Frontiers. Dr Soulière leads strategic […]
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Content Marketing in Research Publishing: An Introduction

Content marketing has become a vital element of promoting any brand. Briefly, content marketing is a strategic approach to creating and distributing engaging content to attract and retain a clearly defined audience and ultimately drive profitable customer action. Recently, universities have been effectively using content marketing strategies to meet their organizational goals. Academic publishers are […]
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