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04
Oct
By Madhura Panse Research Perception Building, Social Media Outreach

Setting Up a Research Promotion Strategy: What Publishers and Journals Need to Know

This post covers some things that publishers and journal editors can keep in mind while setting up a research promotion strategy
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27
Sep
By Jiawei Li Business of Academic Publishing, Marketing, Social Media, Social Media Outreach

WeChat for Academia: Mini-programs and how to use them

WeChat is indisputably a powerful tool for both publishers and scientific organizations to improve their outreach in China. This article provides a brief overview of mini-programs and how publishers and societies can make use of them to expand their WeChat presence.
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06
Sep
By Jiawei Li Academic Publishing Trends, Impact, Marketing, New Media, Social Media, Social Media Outreach

WeChat for Academia: 3 Scientific Accounts with High Engagement

This article will discuss three accounts that have been using WeChat to effectively engage with researchers in various ways.
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23
Aug
By Jiawei Li Academic Publishing Trends, Business of Academic Publishing, Marketing, Researcher Engagement, Social Media, Social Media Outreach

WeChat for Academia: 5 Western Publishers Who Have Created an Online Presence in China

A number of leading international publishers have set up official WeChat accounts to engage with Chinese researchers through content. The article talks about some of the world's leading publishers.
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1 2 3

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