Crafting a Patent Communication Strategy: Tips for Universities

Universities are both large producers of intellectual property (IP) through their research activities and large consumers of IP through their instruction. Patents for inventions are one of the major IP products created by research institutes and universities. The number of patents being issued worldwide increased over the past year, and in 2021, according to Statista, […]
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Building an Academic Brand in China: The Importance of Baidu

China has been actively integrated into the global scientific community and is a critical player in the world research market, overtaking even the US in research output. Consequently, many international publishers and journals are interested in expanding their presence in this country. As one of China’s digital giants, Baidu has grown to be not just […]
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Science for Peace and Development: How Research Societies Can Leverage Content in Advocacy Efforts

One of the key activities of scholarly societies, beyond creating and disseminating knowledge through print and digital avenues and interactive means (e.g., conferences), is advocacy efforts. Advocacy means representing, promoting, upholding, or defending an interest or opinion. Advocacy areas often focus on funding, education, and policy reform on urgent matters related to health and wellbeing, […]
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Creating Customized Content Packages: Tips for Societies and Publishers

Research societies play many critical roles in research as advocates for researchers, as resources for the latest findings and standards, and as organizers of conferences and public health programs. However, many societies have felt funding pressures recently. Research societies have traditionally relied on three main revenue streams: journals and publications, conferences, and membership dues. Conferences […]
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