Five Key Digital Marketing Trends in China That Western Academic Publishers Need to Know

China has become the world’s largest producer of research papers, accounting for almost a fifth of the global share, and accounts for more than 25% of the world’s most cited papers. International publishers are keen to enter the Chinese market early and understand that utilizing digital marketing resources is essential to their success. According to […]
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Launching the Insights XChange Podcast: Conversations Shaping Academia

We’re thrilled to introduce a brand-new podcast series that’s set to revolutionize how you engage with academic research and publishing. Meet the Insights XChange Podcast, proudly presented by Cactus Communications (CACTUS). Hosted by Nikesh Gosalia, President of Global Academic and Publisher Relations, this podcast features captivating interviews and insights from industry experts. Why Listen? In […]
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How AI is Revolutionizing Scholarly Manuscript Evaluation in Publishing: An Interview with Nishchay Shah

Artificial intelligence (AI) has opened new vistas for scholarly journals and publishers. Today, in order to delve into this transformative technology, we are chatting with Nishchay Shah, Chief Technology Officer (CTO), Cactus Communications. Nishchay shares insights on how AI-powered tools are revolutionizing manuscript evaluation. We’ll also explore how AI is enhancing the peer review process, […]
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Converting Subscription-Based Journals to Open Access: A Handy Guide to the “Subscribe to Open” Model

As the shift toward open access publishing gains momentum, research publishers and societies have implemented various changes in how they manage their subscription-based journals. One of these, “Subscribe to Open” (S2O), is a pragmatic approach that enables the transformation of subscription journals into open access, providing free and immediate online availability of research without relying […]
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Five Questions Academic Publishers and Societies Have About Threads: The Latest Twitter Alternative

In today’s fast-paced social media landscape, it’s crucial for marketing professionals in academic publishing to stay ahead of the curve. Enter Threads, a social media platform launched on July 6, 20233, by the social media giant Meta (which owns Facebook and Instagram). Threads offers unique features that can revolutionize the way academic publishers connect with […]
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