The Importance of Storytelling in Brand Building for Research Societies

Digital transformation has changed the way researchers, publishers, and research societies use new-age media to be seen, heard, and acknowledged. Brand building for a research society involves creating and promoting a strong brand identity and reputation via a strategic and consistent approach. As a part of this strategy, brand storytelling uses a compelling narrative that […]
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Researcher.Life partners with Underline Science to provide a streaming service of the world’s best science content on R Discovery

Researcher.Life, a Cactus Communications (CACTUS) brand, will provide video-based content through the R Discovery product as part of a partnership with Underline Science, a company that brings science and scholarship on a single platform by offering an on-demand video repository of worldwide scientific and citable lectures and conferences. This strong partnership will enable the global […]
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