Growing and Retaining Membership in 2022: What Societies Need to Do Differently

Academic societies have good reasons to fear declining membership in 2022, for various reasons such as income loss during lockdowns, lack of interest because of limited networking opportunities, and limited institutional support due to budget cuts. Conventional strategies to increase or retain membership (e.g., bring a friend schemes, loyalty pins) are losing their relevance or […]
Continue Reading

Should Your Society Take TikTok Seriously?

TikTok, the video-based social networking service, is one of the most popular, yet controversial social media platforms today. In 2020, it was the most downloaded non-gaming app worldwide.  Yet, Societies, Universities and Publishers have been skeptical about including TikTok in their social media strategies. Is TikTok a waste of time? Something for bored teens? The […]
Continue Reading