Building a Digital Presence in a New Country: What Academic Publishers Should Know

The academic publishing and research landscape globally has undergone significant disruption in the last few years, particularly with the launch of Plan S, the rising number of preprints and preprint servers, the growing popularity of open science and data sharing, etc. Publishers have realized that their traditional business strategies need to be adapted to the changing market, and are actively exploring new revenue streams, including new markets internationally. The move toward localization is also spurred by the gradually declining Western dominance in research output; for example, in the 2022 Nature Index tables, 7 of the top 15 research institutes were based in China.
Continue Reading

Growing and Retaining Membership in 2022: What Societies Need to Do Differently

Academic societies have good reasons to fear declining membership in 2022, for various reasons such as income loss during lockdowns, lack of interest because of limited networking opportunities, and limited institutional support due to budget cuts. Conventional strategies to increase or retain membership (e.g., bring a friend schemes, loyalty pins) are losing their relevance or […]
Continue Reading

Should Your Society Take TikTok Seriously?

TikTok, the video-based social networking service, is one of the most popular, yet controversial social media platforms today. In 2020, it was the most downloaded non-gaming app worldwide.  Yet, Societies, Universities and Publishers have been skeptical about including TikTok in their social media strategies. Is TikTok a waste of time? Something for bored teens? The […]
Continue Reading