Changes in the research landscape, such as new policies around open access and preprints, have made academic publishers adapt their traditional business strategies and explore new markets. Many international publishers are looking to engage with research communities in specific countries, through customized and localized messaging strategies. Digital engagement is often the first approach used to […]

Open access (OA) has moved from a niche challenger to conventional scholarly publishing, to a movement that is transforming the traditional academic publishing landscape. In response to the rise of OA and the overall shift to open science, many publishers and societies have shifted to fully open or hybrid OA models to meet the increasing […]

When building a presence in a new country, it is important to understand local, social, and cultural norms around the research community. As mentioned in our previous posts, China is emerging as a market of interest to a number of international players in the research ecosystem. China’s own complex research ecosystem can be challenging for […]