WeChat’s Business Version WeCom: An Introduction for Societies, Journals, and Publishers Entering China

China will be one of the most active markets for the scientific research industry in the next five years, according to the Report on Market Foresight Analysis and Future Investment Strategy of China’s Scientific Research Industry (2022-2027). Consequently, many international publishers and societies are making efforts to expand their presence in China. However, it is […]
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Building an Academic Brand in China: The Importance of Baidu

China has been actively integrated into the global scientific community and is a critical player in the world research market, overtaking even the US in research output. Consequently, many international publishers and journals are interested in expanding their presence in this country. As one of China’s digital giants, Baidu has grown to be not just […]
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