China’s academic publishing landscape is a dynamic and highly competitive market. A leading pharma and life sciences publisher sought to enhance its presence and influence, particularly in the realm of Open Access (OA) journals. Recognizing the power of digital marketing, the publisher turned to WeChat, China’s dominant social media and communication platform, to build brand […]

A global leader in academic publishing with a 170+ year heritage sought to expand its footprint in the highly competitive Chinese market. With increasing academic output from China, establishing a strong presence was crucial for the publisher to engage with the local research community, drive submissions to its Open Access (OA) journals, and position itself […]