In today’s fast-paced social media landscape, it’s crucial for marketing professionals in academic publishing to stay ahead of the curve.
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A brand persona can be defined as a “composite sketch of a key segment of your audience.” Personas are generalized...
As authors are increasingly required to publish open access, journals too are prioritizing author experience to attract high-quality research, retain...
The academic publishing market in China is developing quickly but is still in a growth phase. This provides tremendous opportunities...
Guest editions bring the benefits of expertise, diversity, and interdisciplinary collaboration, enhancing the journal’s reputation and readership. However, they recently...
Academic conferences can have a significant environmental impact due to travel, energy consumption, and waste generation. Academic societies have a...
CACTUS participated in the biggest conference in academia last week. The 45th Annual Meeting of the Society of Scholarly Publishing...
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