Cactus Communications (CACTUS), a leading science communication and technology company, is thrilled to announce that it has won the Gold Award for Excellence in Employer Branding at the prestigious BW People HR Excellence Awards 2024. This award recognizes CACTUS’s remarkable efforts in building an exceptional workplace culture and brand aimed at attracting and retaining specialized talent from academia, pharma, tech, and corporate sectors globally.
To establish a strong and cohesive employer brand, in 2023, CACTUS conducted extensive research, including employee surveys, focus groups, and market analysis, to understand the key attributes that employees valued. With a comprehensive Employee Value Proposition (EVP) in place, CACTUS focused on internal alignment through communication campaigns, brand workshops, training sessions, and the distribution of brand guidelines. By engaging employees as brand ambassadors, the internal culture was aligned with the external brand promise. Concurrently, targeted external campaigns enhanced CACTUS’s presence on social media and across recruitment touchpoints.
CACTUS’s transformational journey in employer branding reflects its commitment to continuous improvement and innovation. The organization with its strong and compelling employer brand tagline ‘Powering Research, Empowering People’ encapsulates its commitment to customer, inclusivity, and professional growth, providing a clear and compelling narrative for prospective employees. The employer brand has not only enhanced the organization’s talent acquisition and retention efforts but has also positioned CACTUS as an employer of choice in the industry.