Newsroom

Makoto Yuasa

Representative Director, Japan

Makoto heads the Japan and South Korea operations. Armed with a law degree from Nihon University, Japan, he took a detour into the world of marketing and sales. A significant player in the marketing and promotions of CACTUS’s editorial offerings to researchers in Japan, Makoto has been a key player in handling business development for publication support, education, transcription, translation, and design services. Since 2013, he has served as the Vice President of the executive committee of ScienceTalks, CACTUS’s initiative to build an interactive platform to enable authors and researchers to connect and exchange ideas in real-time. Makoto has a deep understanding of cross-cultural business differences after having lived in Japan, India, and the UK, and he uses this understanding to engage stakeholders and expand CACTUS’s work and imprint.