~ Impact Science releases a whitepaper on current digital technologies, trends, and behaviours that affect the academic research landscape~
Impact Science, a Cactus Communications (CACTUS) brand that provides science communication strategy and tactics, recently launched a whitepaper titled, ‘The Changing Nature of Research Impact in a Digital World’. The in-depth report explores current digital technologies, trends, and behaviours impacting the academic research landscape. It also details strategies that researchers, publishers, and societies are using to be seen, heard, and recognized in a crowded media landscape.
Commenting on the report, Deborah Wyatt, Vice President, Global Academic and Society Relations, CACTUS, said, “2020 saw a sharp spike in digital media consumption and online searches for credible and trustworthy research. The report is an in-depth study of the implications this has on the global research publishing community”. She further added, “In a crowded media landscape, we have observed that readers prefer simple, visual formats. We see that articles with visual elements like infographics and video summaries consistently attract more citations and readers and are shared more often.”
The paper describes various simple, highly visual formats that can be used to communicate complex research. It also shares ways to significantly increase the Altmetric scores in case studies and reports. The whitepaper is full of interesting insights. One such finding states that, “articles with infographics and video summaries garnered over twice as many citations in a 6-month period than those with only infographics and more than seven times as many citations than articles with neither”. Rich data and insights like these make the whitepaper a must read for researchers, marketers, and professionals in the research communications space including at publishing houses, societies and universities globally.
Harini Calamur, Head, Impact Science commented, “For any research to have impact, it must reach the right audience. One can see the increase in the impact value through use of alternate promotional assets, and a democratization in the process of dissemination. Research is no longer following a rulebook but adapting rapidly to newer avenues of dissemination to reach the audience.”
Download the complete report here: https://www.impact.science/whitepaper/the-changing-nature-of-research-impact-in-a-digital-world.pdf