{"id":3406,"date":"2020-11-26T08:47:04","date_gmt":"2020-11-26T03:17:04","guid":{"rendered":"https:\/\/cactusglobal.com\/?p=3406"},"modified":"2021-04-14T18:41:34","modified_gmt":"2021-04-14T13:11:34","slug":"become-fearless-say-yes-and-explore","status":"publish","type":"post","link":"https:\/\/cactusglobal.com\/careers\/story\/become-fearless-say-yes-and-explore\/","title":{"rendered":"Become fearless\u2014Say yes and explore"},"content":{"rendered":"<p><span style=\"color: #2d6090;\"><strong><em>The CACTUS Way #6: Dream big and take risks; overcome the fear of failure.<\/em><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Back in 2012, we were throwing around ideas for CACTUS\u2019s 10<sup>th<\/sup> anniversary celebrations in Japan.<\/p>\n<p>We wanted to keep it simple: hosting a party with some 100 loyal customers in a hotel and starting with a speech about our growth. But I started asking myself, if I was the client, would I enjoy attending a party just to hear someone\u2019s success story? Shouldn\u2019t we do anything that will be meaningful to our customers?<\/p>\n<p>The team started a year-long exercise to meet customers\u2014individual\u00a0 researchers and universities\u2014and understand how they function, what obstacles they faced, and what could be done to improve the research environment. I also started meeting industry leaders and sought their views on how science was managed and conducted today.<\/p>\n<p>Japan\u2019s economy was seeing a downswing, and many researchers were concerned about the future of research in the country. Researchers criticized the poor science and technology policies. Science policymakers were also unhappy with the way research was managed in Japan, but they had a different perspective.<\/p>\n<p>It was clear that both sides wanted things to improve, but they weren\u2019t talking to each other. This was an important issue to solve and efforts to identify solutions would definitely be widely supported by the scientific community.<\/p>\n<p>This led to an idea\u2014What if we brought together researchers, policymakers and government representatives, and the presidents of institutes and gave them a platform to discuss and debate what\u2019s ailing science in Japan and what can be done to fix it. This idea birthed Science Talks.<\/p>\n<p>I knew nothing about this topic though and had never managed such an initiative before. I met people from the industry every week to learn more about the industry. I needed someone who could give me direction. Someone from this new network I had formed suggested that I meet Mr. Oyamada, who went on to host Science Talks for three years. He agreed to come onboard after rejecting the offer twice. But third time\u2019s the charm! He brought onboard young researchers and policymakers as well as senior industry leaders, and we formed the Science Talks committee. We held more than 10 events with the committee.<\/p>\n<p>I went from thinking it was an impossible task to pull off to pushing for it after being inspired by the people I met who saw hope in the initiative. CACTUS wasn\u2019t an established name in Japan like it is now, but I had faith in what we were trying to achieve and I overcame my inhibitions about approaching senior people. One senior industry leader even said, \u201cI have not come across a private company that is so committed to connecting academia; it is too much work with little reward. I will do my best to support you.\u201d This spurred me on. There were some difficult interactions with people who didn\u2019t think I knew enough, but I considered it a learning opportunity.<\/p>\n<p>Science Talks took off in 2013 and now it\u2019s widely known by academia. People now see us as a partner to academia. This initiative helped us differentiate ourselves from competitors and helped me grow. If you truly believe in what you do, then you have no fear of failure because you\u2019re only thinking about success.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>This writeup is part of a series called The CACTUS Way Leader Stories. The CACTUS Way is what we collectively call our 8 guiding principles. We asked the senior cadre at CACTUS to share personal experiences where they practiced or identified with these guiding principles. These stories of struggle and reinvention, despair and hope, conflict and collaboration, and self-doubt and self-discovery make for an interesting read.<\/p>\n<p>Learn more about The CACTUS Way here:\u00a0<a href=\"https:\/\/cactusglobal.com\/careers\/about-us\/culture-and-values\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/cactusglobal.com\/careers\/about-us\/culture-and-values\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The CACTUS Way #6: Dream big and take risks; overcome the fear of failure. &nbsp; Back in 2012, we were throwing around ideas for CACTUS\u2019s 10th anniversary celebrations in Japan. We wanted to keep it simple: hosting a party with some 100 loyal customers in a hotel and starting with a speech about our growth. [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":3461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[62],"tags":[388],"class_list":["post-3406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-story","tag-the-cactus-way"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Become fearless\u2014Say yes and explore - CACTUS<\/title>\n<meta name=\"description\" content=\"The CACTUS Way #6: Dream big and take risks; overcome the fear of failure. 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People now see us as a partner to academia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cactusglobal.com\/careers\/story\/become-fearless-say-yes-and-explore\/\" \/>\n<meta property=\"og:site_name\" content=\"CACTUS\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-26T03:17:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-14T13:11:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cactusglobal.com\/careers\/wp-content\/uploads\/2020\/12\/the-cactus-way.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"820\" \/>\n\t<meta property=\"og:image:height\" content=\"462\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Makoto Yuasa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/cactusglobal.com\/careers\/#organization\",\"name\":\"Cactus Communications\",\"url\":\"https:\/\/cactusglobal.com\/careers\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/cactusglobal.com\/careers\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/cactusglobal.com\/careers\/wp-content\/uploads\/2020\/03\/cactus_logo.png\",\"contentUrl\":\"https:\/\/cactusglobal.com\/careers\/wp-content\/uploads\/2020\/03\/cactus_logo.png\",\"width\":125,\"height\":42,\"caption\":\"Cactus Communications\"},\"image\":{\"@id\":\"https:\/\/cactusglobal.com\/careers\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cactusglobal.com\/careers\/#website\",\"url\":\"https:\/\/cactusglobal.com\/careers\/\",\"name\":\"CACTUS\",\"description\":\"Communicating Science And Its Impact On The World\",\"publisher\":{\"@id\":\"https:\/\/cactusglobal.com\/careers\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cactusglobal.com\/careers\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/cactusglobal.com\/careers\/story\/become-fearless-say-yes-and-explore\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/cactusglobal.com\/careers\/wp-content\/uploads\/2020\/12\/the-cactus-way.jpg\",\"contentUrl\":\"https:\/\/cactusglobal.com\/careers\/wp-content\/uploads\/2020\/12\/the-cactus-way.jpg\",\"width\":820,\"height\":462},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cactusglobal.com\/careers\/story\/become-fearless-say-yes-and-explore\/#webpage\",\"url\":\"https:\/\/cactusglobal.com\/careers\/story\/become-fearless-say-yes-and-explore\/\",\"name\":\"Become fearless\\u2014Say yes and explore - CACTUS\",\"isPartOf\":{\"@id\":\"https:\/\/cactusglobal.com\/careers\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cactusglobal.com\/careers\/story\/become-fearless-say-yes-and-explore\/#primaryimage\"},\"datePublished\":\"2020-11-26T03:17:04+00:00\",\"dateModified\":\"2021-04-14T13:11:34+00:00\",\"description\":\"The CACTUS Way #6: Dream big and take risks; overcome the fear of failure. 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