Client successes

Facilitating a successful global symposium

The client

The client is one of the top 5 global pharmaceutical companies.

The challenge

The client was sponsoring a global symposium and was keen on ensuring a high level of participation at the event. To this end, the client wanted the symposium to follow a creative format.

Our approach

CACTUS suggested that the symposium follow a “Grand Rounds” format

  • The lead faculty member gave an overview of the patient.
  • The other panel members offered their thoughts and suggestions for treatment options and outcomes.
  • Participants acted as students by using the audience response system.
  • The hand-outs looked like a medical file, complete with patient images.

Outcome

The client was able to draw a roomful of participants. The level of interaction was very high.

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