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Global SEM Manager

The Digital Marketing team at CACTUS is responsible for driving world class online marketing and search engine activities across our portfolio of global sites. This individual will be responsible to drive growth in new customer acquisition from SEM & affiliate marketing efforts. You will drive the overall SEM strategy for multiple markets (Asian & Western), aiming for aggressive growth in leads and with better ROI.

  • Responsibilities:

     

    • Being responsible and accountable for lead generation and ROI

    • Creating effective & efficient SEM strategies

    • Managing multiple PPC accounts on Google Adwords, Overture, Yahoo, Bing etc. and other popular local search engines in each market

    • Managing & supervising work related to PPC accounts for markets like US, Japan, Korea, Taiwan, China

    • Mentoring a small team of PPC & SEO experts

    • Analyzing large sets of data, and multi-tasking across a wide array of responsibilities.

  • Desired Candidate Profile

     

    • An ideal applicant should have 5+ years of relevant experience in Pay-Per-Click advertising campaign management and Search Engine Optimization. 

    • Creative thinker with the capacity to clearly communicate concepts to marketing team

    • Strong written and verbal communication skills. Will be required to interact marketing managers of different nationalities

    • Understanding of principals and concepts behind split testing and/or multivariate testing of websites and campaign creatives (such as Pay-Per-Click advertisements) to optimize results 

    • Functional experience in using Google Analytics, for website traffic statistics and analysis, including the use of funnel visualization.

    • Concepts and understanding of internet marketing principals

    • PPC experience is mandatory

    • Experience in managing multiple & high value accounts in Google adwords and Overture.

             Location: Andheri West

             If you feel this role interests you, mail across your resume to Anuradha on behappy@cactusglobal.com